Product Management
Sã?¡Nchez Villa, Luis
A comprehensive knowledge of the product, considered as an essential variable in modern marketing, is a must in order to match right strategic decisions. The product and their inter-relations with other marketing variables (Such as, price, distribution an ...
Sinopsis
A comprehensive knowledge of the product, considered as an essential variable in modern marketing, is a must in order to match right strategic decisions. The product and their inter-relations with other marketing variables (Such as, price, distribution an
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